Empowering Chinese market entrance and development

We empower UK brands in their development in the Chinese market.

Jasper PR, Jasper Associates’ sister company, was established in 2004 and is a specialist consulting firm focusing on brand strategy and public relations. With a roster of Fortune 500 clients such as Cisco and Microsoft, Jasper PR has accumulated vast knowledge in China’s marketing sector covering both online and offline strategy and execution.

As one of the most influential Chinese language focused MCN firms in Europe, Jasper Associates covers social media/e-commerce platforms such as TikTok, Alibaba, Weibo and Red, as well as a broader network of vertical social influencers.

- Deep roots in the Chinese market with one and half decade of history and track record

- Focused MCN capabilities and KOL resources

- Expertise in building brand communication through creative content and innovative delivery

Our team

Eva Lin Founder and CEO

Eva Lin is the founder and CEO of Jasper Associates, and , a lifestyle blogger. In 2004, Eva founded Jasper’s sister company, Jasper PR in Beijing, which is a leading specialist PR firm to provide unparalleled insights and marketing strategy for Fortune 500 companies such as Microsoft, Cisco and Broadcom. With 16 years of experience in the PR industry and rich media resources, Eva understands the needs of UK brands and develops tailor-made solutions that are adaptive to the Chinese PR and digital marketing environment. Eva received her MBA degree from University of Exeter.

XINRAN LIN Chief Marketing officer

Xinran was graduated from UCL with a master degree on anthropology and worked in Alibaba, Baidu and HNA group. With professional background in advertising, Xinran is good at full services communication especially on digital and social marketing. Xinran's work was twice awarded Times Young Creative Awards. In 2019，Xinran founded a social marketing communication firm in China co-operating with Red, Tik Tok and Weibo. Based on the rapid development of MCN, Xinran is familiar with KOL incubation and e-commerce operations